Amaro da Luz
CS student | Web & UX-focused | Turning ideas into clean, performant products.
I'm a Computer Science student at Stevens Institute of Technology with a passion for building beautiful, functional web experiences. As a former startup owner, I've gained hands-on experience in scaling products, data-driven decision making, and leading cross-functional teams. I combine technical expertise in web development with a strong foundation in data analysis and UX design.
Experience
- Oversaw daily operations: staffing, scheduling, customer service, event coordination
- Implemented data-driven marketing campaigns that doubled bookings in one month, expanding to ~120 monthly clients and increasing revenue
- Built and managed digital presence; Reach +3,183% and Accounts engaged +523% in one month
- Created/promoted special events, tournaments, and group packages
- Secured sponsorships from local and regional partners
- Transitioned from marketing manager to owner; scaled business for long-term sustainability
- Accepted into competitive org building pro bono technical solutions for nonprofits
- Collaborating on UX/UI and visual design initiatives
- Contributing to website redesign for GenXL, a youth-focused nonprofit
- Leading design improvements for Blueprint's internal website
- Major: Computer Science
- GPA: 3.5
Projects
32mmstudios.com Website
Developed a production company website built with HTML, CSS, JavaScript, and PHP. Hosted on Hostinger with optimized performance and responsive design.
Data Analysis Project
Analyzed customer and sales data using spreadsheets and Tableau. Identified peak demand periods in December, July, and February to enable proactive restocking and improve inventory management.
Namira Paintball Website
Designed and developed company website with HTML, CSS, and JavaScript. Responsive design with ongoing performance optimization, hosted on Hostinger.